Designed a brand, found a building for it and used common materials in unexpected ways to reinforce it. The brand speaks to the outdoor & cabin life set in fun & quirky ways. Construction took about six months. Exposing the interior rafters & tie plates was paramount from day one.
And our friend Brian put a hat on our squirrel mascot and that was all he (she?) needed. Some friends in Miami outlined our forest friend in LED neon for everyone to see. The USPTO even agreed the squirrel is worthy of trademarking.
With this ongoing project we hope to bring manufacturing & jobs to Sperryville.